The news organizations have worked the same for many generations. Newspapers were the starting point of giving news to people. Simply written and then distributed throughout the land. In time things changed, but also the mentality of the people. “With all the change to make for a more luxurious life style people expect more luxurious ways to receive news,” said Karen Hill who is an associate director/digital manager at the University of Michigan Press, press.umich.edu.
Luxury means that you don’t need to run to the store and get a newspaper, it means for example opening your cell phone and knowing if there are still tickets available for the next sporting event. The news organizations capitalized from technology and that is why we are currently living in a digital world where nobody knows how we will get our news in many years from now. The digital clutter is made up of all sorts of electronic equipment. For example Cell Phones like some of the Apple phones that have the possibility of getting internet reception and of course regular computer devices like a regular laptop or any other computer. These instruments have also come a long way since the first cell phones and computers came on the market. “We are changing our ways to receive news, and that from day-to-day,” said Christina Milton of the “University of Michigan Press.”
News organizations have over the past 15 years or so adapted to the digitization of the news business. They have done that by introducing social media options to their web sites. Some of these social media options include Twitter and Facebook. This allows for readers to follow their favorite or most trusted news organizations. Many news organizations today are not able to keep up with this digitization of the media. But it is usually only certain departments of certain news organizations that are suffering under the digitization of news organizations.
The main department has to be the newspapers, the readers usually prefer to go online and read the New York Times on their website than to go and read the original news paper, http://www.nytimes.com. Some people in the news business also want to connect more to their readers. A way to do that is by going on a page that is called Tumblr. This is a site that basically allows for news streaming but is ultimately becoming more popular because it also allows for contact with all sorts of people with a different type of content. This site is basically similar to Facebook and Twitter but it just does not have the popularity that Facebook and Twitter have at this moment.
For news organizations to maintain a certain level of credibility, there must remain a line between editorial and advertising but how that line is drawn will become even more abstract in the year to come. It is when we try to bring editorial and advertising ways together in a harmonious way that the new digital news organizations are presented with both great challenges and opportunities. If done properly the news consumer stands to benefit from the partnership. A digital nation means that many people will likely go out of business. With the advance of electronics many people especially in the news organization will lose their jobs.
The people who are responsible for the prints that will be released will most likely be replaced by nobody because nobody will read newspapers anymore, or at least not as frequently. There will hardly be anybody on bikes working as a paper boy and that is one of the traditional ways to get news to people. But there will of course also be lots of positive aspects to a digital nation. For example, news will be even more and even easier accessible. It should not be a problem to see international news channels on your cell phone.
The electronic giants like Sony, Samsung etc…. will introduce new and better technologies that will enable us to be updated by simply pressing a button. “The advancement of technology can’t be stoped, so people have to adapt to the new things which will surly be better than what we have today;” said Malik Drexler who is familiar with the French news industries in the area of Nice, http://www.becomingminimalist.com. The organization is better when it comes to how news is delivered. In many European countries the news is constantly read in newspapers. The advance in technology is still felt but many people look at a computer monitor at work all day, so they prefer to read a newspaper while eating breakfast in the morning. When you get your morning rolls for breakfast all you have to do is pick up a newspaper for a couple of cents on the way out because they even sell newspapers in bakeries or just outside bakeries.